Presenting the Etsy Design Award WINNERS 🎨✨
Our honorary Chief Gifting Officer Drew Barrymore, tennis champion Naomi Osaka, and Etsy Trend Expert Dayna Isom Johnson have selected this year’s Grand Prize Award Winner – Custom Hand-Embroidered Linen Tablecloth, by Goril Market! – and the 10 Category Award Winners. And you voted for People’s Pick Award Winner, Floral Snake Ceramic Succulent Planter, by serendipity. A round of applause for these exceptional creatives!
The prizes
There are 12 awards! Here’s what award winners will enjoy:
1 Grand Prize Etsy Design Award Winner*
- Chosen by Drew Barrymore, Naomi Osaka, and Dayna Isom Johnson
- Mentioned on judges’ social media channels
- $25,000 USD cash prize
1 People’s Pick Etsy Design Award Winner*
- Voted on by the Etsy community
- $5,000 USD cash prize
10 Category Etsy Design Award Winners*
- Chosen by Drew Barrymore, Naomi Osaka, and Dayna Isom Johnson
- $1,500 USD cash prize for each award winner
All 100 finalists will receive:
- 100 USD Etsy Gift Card
- Finalist Shop Badge
- $50 USD in Etsy Ads credits
- 50 listing credit
- Promotion on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page
*All award winners will also receive:
- A winner shop badge
- Mentorship from Etsy experts
- Features on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page
- One-year premium licence to Adobe Express**
The categories
We regularly refresh eligible categories for the Etsy Design Awards based on marketplace trends and feedback. This year, we selected ten for submissions. We’re looking for exceptional pieces, original gifts, and everything in between!
Select the category that best represents your handmade or vintage entry – for more detailed descriptions, visit our 2024 Etsy Design Awards Seller Guide.
Home, decor, and dining
Whether it’s hand-blown barware or an intricately woven rug – tell us how your piece transforms spaces.
Examples: Candles & Holders, Cushions, Mirrors, Dining & Serving, and more
Furniture and lighting
For living rooms, bedrooms, and beyond – describe the way your item elevates every day.
Examples: Fire Pits, Post Boxes, Chandeliers, Pendants, Fixtures, and more
Art
No matter the medium, paint a picture of how your creative expression captures hearts.
Examples: Digital & Physical Prints, Drawing & Illustrations, Painting, Sculpture, Fibre Art, and more
Jewellery
Well-crafted or vintage, share what makes your design wow-worthy.
Examples: Rings, Necklaces, Earrings, Bracelets, Watches, and more
Weddings and Celebrations
Beautifully crafted for the biggest days, give us all the details on your festive staple.
Examples: Cards, Invitations, Decor/Signage, Guest Books, Wedding Party Gifts, and more
Clothing
Whether classic or custom, share how your pick helps others dress to express.
Examples: Jackets/Coats, Pyjamas, Blazers/Suits, Casual/Dress Shirts, Sweatshirts/Jumpers, and more
Accessories
For extraordinary pieces that *make* outfits – how does your special item steal the show?
Examples: Bags & Purses, Hats, Scarves, Hair Accessories, Shoes, and more
Kids
Skilfully made to spark imaginations! Describe how your listing shows little ones all the love.
Examples: Furniture, Decor/Mobiles, Toys, Learning & School, Kids/Baby Clothing, and more
Pets
Playful or personalised, tell us how your piece is paw-fect for furry friends.
Examples: Collars & Leashes, Clothing, Beds/Furniture, Toys, and more
Festive Season
From merry decor to that joyful, just-right touch, dish on how your design keeps spirits bright.
Examples: Home Decor, Signage, Ornaments/Accents, Kitchen & Dining, Clothing, and more
The judges
Our six-time judge, Dayna, has tapped some friends to help select the best of Etsy. Drew Barrymore, our honorary “Chief Gifting Officer”, is here to help kick off the festive season in style! This year’s judges (hello, Naomi Osaka!) are design connoisseurs, long-time Etsy lovers, and small-shop superfans. We’re *so* excited to see the finds they discover.
Dayna Isom Johnson
Dayna Isom Johnson has been with Etsy for over a decade! As our resident judge and Etsy trend expert, Dayna keeps her finger on the pulse of the hottest trends in our community and beyond, constantly seeking out original decor, accessories, gifts, and more from the sellers you need to know.
Drew Barrymore
Drew Barrymore has an exciting role to add to her list – our honorary “Chief Gifting Officer”! A present pro, previous Etsy Design Awards judge, and longtime Etsy shopper, Drew knows that Etsy is the ultimate gifting destination, with millions of extraordinary items made by real people.
Naomi Osaka
Naomi Osaka is a four-time Grand Slam winning tennis superstar, making history as the first Asian player to hold the No.1 singles ranking. Osaka is also an activist, design enthusiast, mental health advocate, and entrepreneur, launching a sports management agency, and co-founding a media company.
Meet past award winners!
Maria Gabriela Duque Albornoz of Marigaby Designs
This US accessories designer with a focus on sustainability was the 2023 Grand Prize Etsy Design Award Winner!
Tim Stevenson of WeAreLunarium
Based in the UK, this forward-thinking designer snagged the 2022 Grand Prize Etsy Design Award.
Candice Luter of ShopCandiceLuter
This US interior designer specialising in bold fibre, glass, and macramé arts was our 2021 Grand Prize Etsy Design Award Winner.
Adrian Pool, Martinus Pool, and Anne Tranholm of AdrianMartinus
This Canadian design trio spotlights repurposed wood in their high-calibre creations and won the 2020 Etsy Design Awards.
Sian Zeng of SianZeng
Kicking things off, this London-based wallpaper artist and design enthusiast was the 2019 Grand Prize Etsy Design Award Winner!
Tips for submitting your listing
Here are a few pointers to help your submission stand out:
Your listing should have high-quality imagery with a strong aesthetic to show off your brand and tell a cohesive story. Explore more tips for optimising your submission in our 2024 Etsy Design Awards Seller Guide.
Learn how past finalists picked which listing to submit – and what they learned by participating – in a new case study on the Seller Handbook.
Head to @Etsysuccess to hear from previous Etsy Design Award winners and stay up to date with the latest tips and information.
FAQ’s
What are the Etsy Design Awards?
The Etsy Design Awards (AKA The Etsies) is Etsy’s global awards programme. Honouring the work of sellers from around the world and across multiple categories, The Etsies celebrate Etsy’s global community of creative entrepreneurs and shines a spotlight on their unique talents. From 100 finalists, one seller will be crowned the Grand Prize Etsy Design Award Winner and one seller the People’s Pick Award Winner, while 10 others will be named Etsy Design Award Winners in each featured category.
When does the application for the Etsy Design Awards open?
Sellers can submit their application to enter the Etsy Design Awards on 16 July 2024.
Are sellers around the world able to apply?
To be eligible to submit an item for consideration, Etsy sellers must be a legal resident of the fifty (50) United States, District of Columbia, Puerto Rico, Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Japan, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, the United Kingdom, or Vietnam. Visit our submission terms for more information on eligibility.
Which category should I enter?
There are 10 categories to choose from. Please see our category breakdown to help determine which category best fits your item. Not exactly sure where your listing fits? No worries! Submit wherever you feel is the best match – if selected, we’ll shift to a new category as needed.
Can I submit more than once?
You may submit once for each of your shops. You may only enter one product in one category for each shop. We recommend choosing the item that best represents your talents.
Can I edit my submission?
Yes, you’ll have a chance to review your submission, but you must complete your submission when you start it. You won’t be able to save it or return to it.
What are the submission dates?
Submissions will be open from 16 July 2024 at 12:01am ET until 8 August 2024 11:59pm ET. Finalists will be notified in early-to-mid September and award winners will be announced in October 2024.
What criteria must I meet in order to apply?
To qualify for an eligible submission, you must meet the following criteria:
- Your shop has at least five listings.
- Your submitted item has a minimum of three photos.
- You’re the owner of the shop and are submitting yourself (please don’t enter on another shop’s behalf).
- You’re only submitting one submission per shop.
- Your shop and items comply with Etsy Guidelines and Etsy Seller Guidelines.
- If your item is vintage or one of a kind, we require that you put this item on hold from the time you enter until finalists are announced in September. If your vintage or one-of-a-kind item sells during this period, your submission becomes null and void.
**Valued at $99.99 USD. No credit card required. Licence redeemable until 30 September 2025, and will expire one year from date of redemption. See additional Adobe terms in redemption flow.