It’s your time to shine–submit your extra-special piece!
Applications for the 7th Annual Etsy Design Awards are open now.
The Etsy Design Awards are back! Our annual global awards program celebrates exceptional creativity and shines a spotlight on the talented sellers behind it.
We’re looking for what makes your work truly special, whether it’s your process, design, or the story behind your item. Winners will be selected by our esteemed judges, featured across Etsy’s channels, and have the opportunity to grow their business in big ways. Check out the 2025 Etsy Design Awards Seller Guide for more info.
Submissions will be open from August 11, 2025, at 12:01am ET, through August 25, 2025, at 11:59pm ET.
*Submission terms apply.
The prizes
This year, we’re recognizing even more incredible talent and expanding from 100 to 150 finalists! From this standout group, 12 winners will be announced. Here’s what they’ll receive:
1 Grand Prize Etsy Design Award Winner*
- Chosen by Trend Expert Dayna Isom Johnson, Molly Baz, and Willett
- Mentioned on judges’ social media channels
- Mentorship with Etsy experts
- $50 USD Etsy ad credit
- 50 listing credits
- Direct access to Etsy for quick-and-easy support
- $25,000 USD cash prize
1 People’s Pick Etsy Design Award Winner*
- Voted on by the Etsy community
- $50 USD Etsy ad credit
- 50 listing credits
- Direct access to Etsy for quick-and-easy support
- $5,000 USD cash prize
10 Category Etsy Design Award Winners*
- Chosen by Trend Expert Dayna Isom Johnson, Molly Baz, and Willett
- $50 USD Etsy ad credit
- 50 listing credits
- Direct access to Etsy for quick-and-easy support
- $1,500 USD cash prize for each award winner
All 150 finalists will receive:
- $100 USD Etsy Gift Card
- Finalist Shop Badge
- $50 USD Etsy ad credit
- 50 listing credits
- Promotion on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page
- Direct access to Etsy for quick-and-easy support
*All award winners will also receive:
- A Winner Shop Badge
- Features on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page
✨New this year: Guest judges Molly Baz and Willett are doing much more than picking standout designs—for the first time, this creative duo will co-design a limited-edition collection with a select group of winning sellers. Known for their bold, joyful style, it’s a rare opportunity to create something truly special. Stay tuned for more! ✨
The categories
We regularly refresh our award categories for the Etsy Design Awards based on marketplace trends and feedback. This year, we selected 10 for submissions that reflect the breadth of creativity on Etsy—from one-a-kind creations to standout vintage finds, and everything in between.
Select the category that you feel best represents your entry—for more detailed descriptions, visit our 2025 Etsy Design Awards Seller Guide.
Art
Whether you’re a sculptor, illustrator, or other type of artist, paint us a picture of how you share your creative expression.
Examples: Digital & Physical Prints, Drawing & Illustrations, Painting, Sculpture, Fiber Art, and more
Home Decor
There are so many unique ways to transform a space and we’d love to learn how your wares do just that.
Examples: Candles, Decorative Pillows, Planters, Wreaths, Mirrors, Frames, and more
Furniture & Lighting
For living rooms, bedrooms, and beyond—tell us about your item and how it lights up the everyday.
Examples: Tables, Chairs, Credenzas, Outdoor Furniture, Lamps, Light Fixtures, and more
Kitchen & Dining
Let us know how your items elevate a dining experience—we’re curious about everything but the kitchen sink (and maybe that, too).
Examples: Mugs, Dinnerware, Serving Accessories, Table Linens, Kitchen Tools, and more.
Jewelry
A great piece of jewelry can truly make the outfit and we want to hear why yours is so good at turning heads.
Examples: Rings, Necklaces, Earrings, Bracelets, Watches, and more
Fashion & Accessories
Share how your clothing and accessories help others look their best.
Examples: Tops, Dresses, Jackets, Bags & Purses, Hats, Hair Accessories, Ties & Bowties, Shoes, and more
Kids
Is there anything better than sparking the imaginations of little ones? Describe how your listing brings joy and encourages curiosity.
Examples: Toys, Furniture, Decor, Learning & School, Clothing, and more
Weddings
Beautifully crafted items for the most important day—we want all the details on how you make “I do’s” magical.
Examples: Invitations, Decor, Dresses, Veils, Bridal Accessories, Guest Books, Wedding Party Gifts, and more
Holidays & Celebrations
From merry decor to that joyful, just-right touch, dish on how your design keeps the party going.
Examples: Festive Decor and Tableware, Party Signage, Ornaments, Themed Apparel, Gift Wrap, Party Favors, Cake Toppers, and more
Vintage
Wow us with a blast from the past by sharing that curated piece you keep coming back to.
Examples: Vintage Furniture, Kitchen & Dining, Lighting, Decor, Art, Jewelry, Fashion, and Accessories
Note: Submitting a vintage item? While we encourage you to enter the Vintage category, you are welcome to enter the category that feels most relevant to your item. Please note that Etsy reserves the right to re-categorize entries.
Meet the judges
Our seven–time judge is back—and this year, she’s teaming up with creative couple and tastemakers Molly Baz and Willett, who are bringing their bold style and serious taste to help uncover the best of Etsy.
Dayna Isom Johnson
Dayna Isom Johnson has been with Etsy for over a decade! As our resident judge and Etsy Trend Expert, Dayna keeps her finger on the pulse of the hottest trends in our community and beyond, constantly seeking out original decor, accessories, gifts, and more from the sellers you need to know.
Molly Baz
Molly Baz is a two-time New York Times bestselling cookbook author, recipe developer, and content creator dedicated to making cooking fun and approachable. Known for her bold visual style and attention to detail, Molly brings a design-forward sensibility to everything she creates—from her cookbooks to product packaging. As the founder of The Club, where she drops new recipes weekly for her fans, she’s built a loyal following around her vibrant culinary personality. When she’s not creating in the kitchen, Molly is busy building her businesses, including natural wine brand, Drink This Wine, and her new mayo company, Ayoh.
Willett
Willett is a Los Angeles-based designer working at the intersection of furniture, architecture, and cultural storytelling. A former creative director and spatial designer for major global retail brands, Willett brings a multidisciplinary sensibility to his practice—one that values both aesthetic rigor and emotional resonance. He uses design to bring aesthetic joy into the world, exploring how furniture and built spaces can coexist as part of a unified experience. Rooted in a deep appreciation for adjacent creative sectors—like fashion, music, and popular culture—his work dismantles the elitism often associated with the design world. Instead he celebrates its universality and accessibility through tactile, architectural forms that speak to both the everyday and the extraordinary.
Meet past award winners
Nuzar Merve Özkan of GorilMarket
This Turkey-based textile artist was the 2024 Grand Prize Etsy Design Award Winner, selected for her ultra-personalized hand-embroidered tablecloth that transforms a simple home item into a functional work of art.
Maria Gabriela Duque Albornoz of Marigaby Designs
This US accessories designer won in 2023 with a bag made from vegan cactus leather, proving that sustainability and style go hand in hand.
Tim Stevenson of WeAreLunarium
Based in the UK, this forward-thinking designer snagged the 2022 Grand Prize Etsy Design Award for his stunning geometric art that’s the perfect addition to any wall.
Candice Luter of ShopCandiceLuter
This US interior designer specializing in bold fiber, glass, and macramé arts was our 2021 Grand Prize Etsy Design Award Winner thanks to a mirror that’s a perfect reflection of her creative spirit.
Adrian Pool, Martinus Pool, and Anne Tranholm of AdrianMartinus
This Canadian design trio spotlights repurposed wood in their high-caliber creations, and their credenza featuring doors made with old skateboards won the 2020 Etsy Design Awards.
Sian Zeng of SianZeng
This London-based wallpaper artist and design enthusiast created delightful, dino-inspired wallpaper that’s magnetic and magnificent, and won the very first Etsy Design Award Grand Prize in 2019.
Hear from previous winners and finalists
Elina Aktypi
TreasureHuntStudioco (2024)
Nice, France
“Being named a finalist was an incredible reminder that staying true to your vision truly pays off. It boosted my visibility and gave me the confidence to dream bigger. My advice: Go for it! Life’s too short not to aim for the moon.”
Maria Struk
mariaidadesigns (2022)
Vancouver, Canada
“Selling on Etsy has amplified my reach beyond Vancouver—bringing my colorful, hand‑blown vases into homes around the world and connecting me with buyers who truly appreciate the creativity and care behind each piece. Being an Etsy Design Awards Finalist was an incredible milestone in my journey I am very proud of.”
Jordie McFarquhar
ON24THBYJORDIE (2024)
New York, United States
“Winning was the most exciting part. I never imagined my work would be recognized on such a grand scale. My tip: apply with confidence and pride in your work. You never know who will connect with your art or how far it might reach.”
Pierre Beaulieu
MyPierreShop (2023)
Kitzbuehl, Austria
“The most exciting part was the recognition—knowing my work resonated with others. I connected with a wider audience and felt a renewed drive to grow. My biggest tip: be authentic and share the heart behind your work. Your unique story is what stands out.”
Tips for submitting your listing
Here are a few pointers to help your submission stand out:
Your listing should have high-quality images with a cohesive aesthetic to showcase your brand. Review our Etsy Design Awards Seller Guide for more tips.
Learn how past finalists picked which listing to submit—and what they learned by participating—in a case study on the Seller Handbook.
Head to @Etsysuccess to hear from previous Etsy Design Award winners and stay up to date with the latest tips and information.
FAQ’s
What are the Etsy Design Awards?
The Etsy Design Awards (AKA The Etsies) is Etsy’s global awards program. Honoring the work of sellers from around the world and across multiple categories, The Etsies celebrate Etsy’s global community of creative entrepreneurs and shines a spotlight on their unique talents. From 150 finalists, one seller will be crowned the Grand Prize Etsy Design Award Winner and one seller the People’s Pick Award Winner, while 10 others will be named Etsy Design Award Winners in each featured category.
When does the application for the Etsy Design Awards open?
Sellers can submit their application to enter the Etsy Design Awards beginning on August 11, 2025.
Are sellers around the world able to apply?
To be eligible to submit an item for consideration, Etsy sellers must be a legal resident of the fifty (50) United States, District of Columbia, Puerto Rico, Australia, Austria, Belgium, Bulgaria, Canada, China, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Japan, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, the United Kingdom, or Vietnam. Visit our submission terms for more information on eligibility.
Which category should I enter?
There are 10 categories to choose from. Please see our category breakdown to help determine which category best fits your item. Not exactly sure where your listing fits? No worries! Submit wherever you feel is the best match—if selected, we’ll shift to a new category as needed.
If I’m selling vintage items, does that mean I can only apply for the vintage category?
We encourage you to enter whatever category feels most relevant to your item. For example, if you sell a vintage wedding dress, feel free to enter in the Weddings category, but you can also of course enter it in the Vintage category. If you have a vintage camera however, we’d recommend just entering in Vintage. Etsy reserves the right to re-categorize items.
Can I submit more than once?
You may submit once for each of your shops. You may only enter one product in one category for each shop. We recommend choosing the item that best represents your talents.
Can I edit my submission?
Yes, you’ll have a chance to review your submission, but you must complete your submission when you start it. You won’t be able to save it or return to it.
What are the submission dates?
Submissions will be open from August 11, 2025 at 12:01am ET until August 25, 2025 11:59pm ET. Finalists will be notified in early-to-mid September and award winners will be announced in November 2025.
What criteria must I meet in order to apply?
To qualify for an eligible submission, you must meet the following criteria:
- Your shop has at least four listings.
- Your submitted item has a minimum of three photos.
- You’re the owner of the shop and are submitting yourself (please don’t enter on another shop’s behalf).
- You’re only submitting one submission per shop.
- Your shop and items comply with Etsy Guidelines and Etsy Seller Guidelines.
- To remain eligible after applying, your shop will need to be open (and not in vacation mode) for the entirety of this campaign, until December 31, 2025.
- If your item is vintage or one of a kind, we require that you put this item on hold from the time you enter until finalists are announced in September. If your vintage or one-of-a-kind item sells during this period, your submission becomes null and void.