Meet the winners of the 2023 Etsy Design Awards!

Our judges—including Dayna Isom Johnson, Sarah Jessica Parker, previous winners, passionate sellers, and shoppers—have chosen some of the most talented sellers of the year.

Explore the winning finds

A peek at the prizes

There are more opportunities to win than ever before—from money and ad credits for your shop to some extra promo, here’s what you’ll enjoy if you’re selected as an award winner or one of our 150 finalists.

And for the first time ever, all sellers who enter the Etsy Design Awards receive a free three month premium trial of Adobe Express. Adobe Express is a tool that helps creators easily make and share unique and beautiful content including social media posts, banners, and videos. (Offer ends February 28, 2024. Adobe Express subscription required. While supplies last. See redemption page for Adobe Terms.)

1 Grand Prize Etsy Design Award Winner*

  • Chosen by Sarah Jessica Parker and Dayna Isom Johnson
  • $25,000 USD cash prize

1 Winners’ Choice Etsy Design Award Winner*

  • Chosen by previous Grand Prize Etsy Design Award winners
  • $5,000 USD cash prize

1 People’s Pick Etsy Design Award Winner*

  • Voted on by the Etsy community
  • $5,000 USD cash prize

15 Category Etsy Design Award Winners*

  • Chosen by Sarah Jessica Parker and Dayna Isom Johnson
  • $1,500 USD cash prize per winner

All finalists will receive:

  • $100 USD Etsy Gift Card
  • Finalist Shop Badge
  • $50 USD in Etsy Ads credits
  • 50 listing credits
  • Promotion on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page

*All winners will also receive:

  • A winner shop badge
  • Mentorship from Etsy experts
  • Features on Etsy’s marketing channels, including social media, blog, email, and an Editors’ Picks page

Choose your category

To celebrate our fifth year, we’ve added five new categories! Select the one that best represents your handmade or vintage entry. For more detailed descriptions, visit our 2023 Etsy Design Awards Seller Guide.


Bags & Purses, Keychains, Headbands, Totes, Hats/Caps, Handbags, Scarves/Wraps, Hair Accessories, Shoes, Backpacks, Belts, and more


Digital/Physical Prints, Drawing & Illustrations, Painting, Sculpture, Glass Art, Fiber Art, Fine Art Ceramics, and more


Living/Dining/Bedroom, Entryway, Office, Patio Furniture, Fire Pits, Garden Boxes, Mailboxes, Planters, Outdoor Games, and more


Home Decor, Signage, Ornaments/Accents, Kitchen & Dining, Clothing, Paper & Party, and more

Home Decor

Wall Decor, Rugs, Wreaths, Candles & Holders, Accents, Frames, Pillows, Vases, Clocks, Mirrors, and more


Rings, Necklaces, Earrings, Bracelets, Watches, Jewelry Storage, and more


Kids Furniture, Bedding, Kids Decor/Mobiles, Baby & Toddler Toys, Stuffed Animals/Dolls, Learning & School, Games & Puzzles, Kids/Baby Clothing, Sets, Rompers, Pajamas, and more

Kitchen & Dining

Drink & Barware, Dining & Serving, Cookware, Kitchen Storage, Kitchen Decor, Coffee/Tea Makers, and more


Chandeliers, Pendant lights, Lamps, Sconces, Shades, Fixtures, Lanterns & Outdoor Lighting, and more

Men’s Clothing

Casual/Dress Shirts, Pants, Jacket/Coats, Blazers/Suits, Pajamas/Robes, Costumes, Custom Clothing, Linen, Tops/Tees/Sweatshirts, and more


Collars & Leashes, Clothing, Beds/Furniture, Toys, and more

Personalized Gifts

Signage, Wall Decor & Mementos, Drink & Barware, Personalized Jewelry, Bridesmaid/Groomsmen/Couple Gifts, Blankets, Accessories, and more

Wedding Style

Womens & Mens: Clothing, Jewelry, Accessories, and more

Weddings & Celebrations

Party Supplies, Greeting Cards, Stationary, Calendars, Invitations, Giftwrap, Wedding Favors, Decor/Signage, Dresses, Guest Books, and more

Women’s Clothing

Dresses, Jackets/Coats, Pajamas/Robes, Lingerie, Skirts, Sweaters, Pants/Shorts, Swimwear, Blazers/Suits, Jumpsuits/Rompers, and more

Meet this year’s judges

Sarah Jessica Parker

Sarah Jessica Parker is an award-winning actor, producer and businesswoman who has garnered four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards. Parker starred as Carrie Bradshaw and served as an executive producer for the hit HBO television series ‘Sex and the City’ (1998-2004). She reprised her role and produced the screen adaptation of the series with the theatrical release of ‘Sex and the City’ and ‘Sex and the City 2’. Parker recently starred opposite her husband, Matthew Broderick, in the revival of one of the great American comedies, ‘Plaza Suite’, by Neil Simon. The show is the third-highest grossing play revival in Broadway history. Parker recently launched SJP Lit, her own imprint in partnership with independent publisher Zando, where she will publish thought-provoking, big-hearted stories inclusive of international and underrepresented voices. In 2014, Parker launched her namesake label, SJP, which is now a global retail brand with seven permanent stand-alone stores, including a recently opened flagship store in New York City on the corner of Bleecker and Perry Streets. Sarah Jessica also served as a member of the President’s Committee on the Arts and the Humanities under the Obama Administration.​

Dayna Isom Johnson

Dayna Isom Johnson is the trend expert for Etsy and a judge on the NBC primetime series ‘Making It’. As part of her role at Etsy, Dayna is responsible for keeping her finger on the pulse of the hottest trends on the market. She is in constant pursuit of new and unique finds on Etsy in an effort to unearth the latest and greatest designs, up-and-coming Etsy shops, and sellers with exciting stories.

Introducing the
Winners’ Choice Etsy Design Award

Our previous Grand Prize Etsy Design Award Winners know a thing or two about what makes a winning creation. So, we’ve asked these awarded artisans to select their very own finalist to receive the Winners’ Choice Etsy Design Award. Meet the panel below!

Tim Stevenson

Tim Stevenson, forward-thinking designer from the UK-based shop WeAreLunarium and the 2022 winner of the Etsy Design Awards.

Candice Luter

Candice Luter, US-based interior designer specializing in bold statements across fiber, glass, and macramé arts from the shop ShopCandiceLuter and the 2021 winner of the Etsy Design Awards.


Adrian Pool, Martinus Pool, and Anne Tranholm, the design trio from Canada behind the shop AdrianMartinus and the 2020 winner of the Etsy Design Awards.

Sian Zeng

Sian Zeng, design enthusiast and wallpaper artist behind the shop SianZeng and winner of the 2019 Etsy Design Awards.


What are the Etsy Design Awards?

The Etsy Design Awards (aka The Etsies) is Etsy’s global awards program. Honoring the work of sellers from around the world and across multiple categories, The Etsies celebrate Etsy’s global community of creative entrepreneurs and shines a spotlight on their unique talents. From 150 finalists, one seller will be crowned the Grand Prize Etsy Design Awards Winner, while 15 others will be named Etsy Design Awards Winners in each featured category.

We’ll also have two additional awards: The Winners’ Choice Etsy Design Award, selected by a panel of past Etsy Design Awards Grand Prize winners, and the People’s Pick Etsy Design Award, determined by a community vote, which will open when the finalists are announced in June.

Which category should I enter?

There are 15 categories to choose from. Please see our category breakdown to help determine which category best fits your item.

Can I enter more than once?

You may enter once per shop that you own: and for each shop you may only enter one product in one category. We recommend choosing the item that you feel best represents your talents.

Can I edit my submission?

Yes, you will have a chance to review your submission, but you must complete your submission when you start it. You will not be able to save it or return to it.

What are the submission dates?

Submissions will be open from May 11 at 12:01am ET until May 26 at 11:59pm ET. Finalists will be notified in early to mid June and award winners will be announced in July 2023.

What criteria must I meet in order to apply?

To qualify for an eligible submission, you must meet the following criteria:

  • Your shop is active.
  • Your shop has at least 5 listings.
  • Your submitted item has a minimum of 3 photos.
  • You are the owner of the shop and are submitting yourself (please do not enter on another shop’s behalf).
  • You are only submitting one submission per shop.
  • Your shop and items comply with Etsy Guidelines and Etsy Seller Guidelines.
  • If your item is vintage or one-of-a-kind, we require that you put this item on hold from the time you enter until finalists are announced in June. If your vintage or one-of-a-kind item sells during this period, your submission becomes null and void.

*This special offer is available to Etsy shop owners who enter the Etsy Design Awards until February 28, 2024. Your free trial is good for three months from the day you redeem it. Applicants can expect to receive their trial link with directives for redeeming via email by Friday June 2, 2023.